With Valentine’s Day coming up, February is the month of romance! Here is a focus on Indian start-ups for singles, that make singlehood fun!

I’m sure you’d agree that ‘Marriage’ is the most talked about and the most debatable topic in India. Since time immemorial, its significance and importance in our society has been strong and intense, though previously the concept of marriage was very different from what it is now. Caste, creed, religion, community and standing in the society came into play while choosing a potential life partner. To be honest, many couples married for all the wrong reasons because catering to the family’s and society’s demands were more important. This is not the case today. With time, mindsets too have changed.

The singles that we come across today are educated, financially independent and women have become empowered. They don’t mind waiting long enough to find like minded, compatible partners with similar interests and similar values. Marriage is being viewed through a different prism by young people. Unlike before, they want to marry for the right reasons. Caste, community, height and weight are becoming superfluous parameters for choosing life partners.

A couple of days back, I read about certain marriage platforms that help in connecting singles in real life. I came across a few names like Floh, Sirfcoffe and Truly Madly. I was taken aback to think that the approach to marriages has changed so much. The information and details about these marriage platforms, shared online, truly made such an impact on me that I personally visited these websites out of curiosity.

The first platform that I hit upon was Floh. I liked the website’s interface. It had a youthful and fresh touch to it. Important information regarding the registration fees, the events that connect singles and personal testimonials of the couples were shared. There is also a blog section where interesting articles on relationships and romance are shared. Floh conducts algorithm verification and detailed manual screening through which members with similar wavelength can get connected. Isn’t that interesting ? Continue reading here -> Women’s Web

Note : This post was first published in Women’s Web.

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