Olympic medalist P V Sindhu posing for a photo shoot for JFW (Just for Women) magazine has yielded astounding results.

She looked extremely gorgeous. You can be the judge, by having a closer look at the incredible collection of the photographs from the photo shoot. It was refreshing to see our ‘Badminton star’ in a different light. It has indeed been an amazing transformation, since we saw her win the silver medal in Badminton at the Rio Olympics 2016.

When it comes to high beauty and fashion standards, rarely do we see women from the Indian sports fraternity being highlighted in media, advertisements and photo shoots  except for a few, like ‘Tennis star’ Sania Mirza. They are not given much exposure and credibility, other than their achievements in the sports arena.

This is not the case with the Indian sportsmen. We see them in almost all varied advertisements ranging from health drinks to fashion brands, especially the Indian cricketers.

Over the years women in sports have been broadly perceived as being masculine and male-like. This notion has  been ingrained in our society too – that women who are involved in physical activities are male-like. That they are not feminine. Sportswomen are perceived as athletic and being athletic is closely associated as being masculine.

This notion has got embedded in our perceptions too. Even today we tend to perceive Indian sportswomen as being masculine and we believe that they will not be a good fit for any domain other than sports.

Continue reading here – P V Sindhu Posing For The JFW Photoshoot: Indian Sportswomen Can Be Great Style Icons Too!

Note: This post was first posted in Women’s Web.

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